Welcome to
Spain's largest English-Speaking Radio Station
Spectrum FM is your local and national friendly family-orientated station.
With ‘more of the music you love’ Spectrum FM gives you the best variety of music, alongside chat and info from our highly experienced presenters. We have many specialist programmes and features for everyone to enjoy.
Our core audience is aged between 35-75. Spectrum FM listeners have a spark about them; despite juggling their various roles as parents and professionals, they still make time for themselves. They are very sociable people who enjoy shopping, going out and spending time with their friends and family.
The foreign population in Spain is ever-growing and is bigger than you think. With the increasing strength of the European community, Spain is benefitting from foreign investment in many industry sectors, including Finance, Property, Automotive, Fashion and Grrosary.
Nationally
Listenership Survey
Nationality
Although the largest proportion of our listeners are from the UK, our programming format means that over 40% of listeners are ofnationalities other than British. The station is effective in reaching Spanish listeners so is a viable platform for local (Spanish) brands who wish to target both the expat and native market. Spectrum FM also attracts Russian and Scandinavian listeners, who are the largest groups of foreign buyers. This diverse group of listeners makes Spectrum FM the preferred station for local, national and international brands wishing to target the affluent English speaking population.
Where do you listen to the radio?
As expected, the majority of listeners are driving whilst exposed to Spectrum FM. However a higher proportion than expected (42% versus industry standard of 25%) are tuning in whilst at home. This means that a more diverse range of products and services are applicable to our listener base than on many stations. In response to the high proportion of online listeners a Spectrum FM App has been developed, enhancing the experience for these listeners.
Which radio stations do you listen to?
Spectrum FM is the most popular English speaking radio station, this is the platfom of choice to attract the large English speaking expat population.
Survey Summary
There is an even distribution of listeners throughout the week with a slight peak towards the weekend.
“SPECTRUM FM” is followed by over 1 million user sessions across all our stations.
Spectrum FM is Bigger, Better and Louder than ever before
Join us on our incredible journey!
Spectrum FM is Spain’s largest English speaking radio station reaching over 75% of the English speaking expatriates in Spain broadcasting across Gibraltar, the Costa del Sol, Costa Almería, Costa Cálida, Costa Blanca and Mallorca.
No other English speaking radio station in Spain transmits across this size of area. Due to our programming format our listeners are also from other countries, not just the UK, because our radio presenters speak for short periods of time playing music that everyone knows and loves, no matter where they are from in the world.
Facts
- Largest English radio station in Spain
- Established for 25 years
- Large international listenership
- Music based format with famous and experienced radio presenters
- Nearly 50,000 Facebook Likes and thousands of followers on Twitter
- Incredibly popular website
- Spectrum FM App now available, also via Tunein internationally
| Region | Frequencies | Main Areas | Total Population | Spectrum coverage (estimated non spanish) | Total (English speaking) Visitors per year |
|---|---|---|---|---|---|
| Costa del Sol | 97.6FM 91.3FM 101.3FM | Algeciras Gibraltar Marbella Fuengirola Malaga | 1.65m | 260,000 | 5.4m |
| Costa Almería | 96.1FM 97.3FM 106.8FM | Mojácar Aguilas Zurgena Lorva Albox Baza | 665,000 | 125,000 | 0.5m |
| Costa Blanca South | 106.3FM | Alicante Torrevieja Murcia Area Costa Calida Area & Mazzaron | 1.8m | 220,000 | 5.1m |
| Costa Blanca North | 90.2FM | North of Altea Calpe & Javea | 1.8m | 120,000 | 1.7m |
| Mallorca | 89.8FM | Palma Portals Calvia Andraxt Alcudia Pollensa Cala Millor Soller | 875,000 | 182,000 | 6.2m |
Advertising rates per commercial
| Costa del Sol Gibraltar | Costa Almería | Costa Blanca South | Costa Blanca North | Tenerife | Full Network | |
|---|---|---|---|---|---|---|
| 10 Secs | 4.95€ /per play | 2.20€ /per play | 2.20€ /per play | 2.20€ /per play | 2.20€ /per play | 13.75€ /per play |
| 20 Secs | 7.15€ /per play | 4.40€ /per play | 4.40€ /per play | 4.40€ /per play | 3.30€ /per play | 23.65€ /per play |
| 30 Secs | 11.00€ /per play | 6.60€ /per play | 6.60€ /per play | 6.60€ /per play | 4.65€ /per play | 35.45€ /per play |
| 40 Secs | 13.20€ /per play | 8.80€ /per play | 8.80€ /per play | 8.80€ /per play | 6.60€ /per play | 46.20€ /per play |
Production
Production of a radio spot including one professional voiceover artist, music and/or sound effects and mixing down to final production = 90€. If an additional artist is required, there will be an additional charge.
All production created by Spectrum FM is subject to copyright protection.
Advertisers can provide their own radio spots in high quality mp3 or wav files.
Sponsoring a national Spectrum FM competition
is an investment with huge ROI potential
Here at Spectrum FM we understand what advertisers want. They want to see action. They want hot leads, increased traffic, additional sales, a bigger email database, and more fans. As clients of Spectrum FM you want to know your marketing budget will achieve these goals, and you want ROI (return on investment).
Competitions are the activation layer of any marketing plan
Competitions are not only a vehicle for brand building – they have the ability to activate potential customers.
Competitions provide an incentive for customers to engage with a brand on a deeper level in ways that traditional advertising rarely duplicate – AND most importantly, they are the best vehicle for capturing customer data.
Benefits of sponsoring a Spectrum FM competition
Main points to why you should run a competition:
- Competitions increase brand awareness and engagement. Advertising can take two forms. The first is branding, or setting customers’ expectations for a product or service and differentiating it from others. The second is activation, which motivates customers to take a specific action, such as enter a competition, Like a Page on Facebook, purchase a deal, or print out a coupon. Traditional advertising is great for awareness, while promotions like competitions supercharge your advertising, making it more effective by driving brand engagement and encouraging social sharing.
- Competitions grow social, email, and mobile databases. Whether you are hoping to grow your social media following, or even your mobile database, a competition can help. This is one of the best ways to reach and capture data on new potential customers.
- Competitions drive footfall. By including an offer advertisers have the power to direct footfall to their physical location (or website). You can also generate even more footfall by incorporating the online competition with an on-site event at the advertiser’s location.
- Competitions reach the audience you want. Whether your advertiser wants to reach as many people as possible or only a highly targeted niche, there’s a contest for that audience. Spectrum FM will endeavor to work with you and/or your client to deliver a thought out campaign to reach the campaign goal.
The right Media Choice coupled with creativity gets results
Spectrum FM is proud to have one of the strongest creative teams in radio communication. We will create an advertising campaign that works for you. Radio has been called the ‘theatre of the mind’ and advertising fuels the media. The benefits of using radio for advertising are many, ranging from its effectiveness to its low cost.
Spectrum FM can create an effective campaign for as little as 90€.
Close Contact
Radio is an intimate form of advertising. Many people listen alone, such as when jogging or driving. Listeners develop strong relationships with their favourite stations, identifying with the music and bonding with on-air personalities.
Considerations
No matter whether you advertise with an all-sport or a classic rock format, stations know the audience demographics. Your advertising reaches the gender, age and economic status you target. Spectrum FM is ABC 1.
Significance
Because advertising on local radio broadcasts is not very expensive, it is more cost-effective than television commercials, print advertising and direct mail.
Function
Radio advertising works as an everywhere medium. Consumers don’t have to be in front of their television or at their computer. They don’t have to acquire a magazine or newspaper, locate their eyeglasses or even know how to read.
Potential
Radio stations offer a variety of promotional activities that support your advertising. The station becomes a partner in your success, allowing you to give away promotional items with your name and logo, be live on-air and even hold broadcasts from your place of business.
SPECTRUM FM SHOWS AND SPONSORSHIP
Monday to Friday
James Cusack – Early Breakfast (6AM-8AM, Mon-Fri)
A seasoned broadcaster with experience at BBC Radio 1, Capital, and Heart, James is known for his upbeat style and high-profile roles, including touring with Olly Murs.
4 live mentions by James per show
8 sponsorship idents per show
4 promos per day (distributed 24/7)
80 ads per week | 320 ads per month
National
€2000 /month
Hannah Clarkson – Breakfast Show (8AM-12PM, Mon-Fri)
An award-winning presenter who has worked across major broadcasting organizations in the UK and the Middle East, Hannah brings energy and experience, having increased listenership by 15% at her previous station.
8 live mentions by Hannah per show
16 sponsorship idents per show
4 promos per day (distributed 24/7)
140 ads per week | 560 ads per month
National
€2000 /month
Russ Morris – Lunchtime Show (12PM-4PM, Mon-Fri)
With 19 years of broadcast experience and a history of interviewing stars like Shakira and Paul Weller, Russ is a fan-favorite who brings personality, positivity and charm to every show.
8 live mentions by Russ per show
16 sponsorship idents per show
4 promos per day (distributed 24/7)
140 ads per week | 560 ads per month
National
€2000 /month
Carlos – Drive Time (4PM-8PM, Mon-Fri)
An iconic veteran host of Smooth Radio and BBC stations, Carlos is beloved for his love of Northern Soul and prime slots on Heart FM, his rich, unmistakable voice, and his warm, engaging style.
8 live mentions by Carlos per show
16 sponsorship idents per show
4 promos per day (distributed 24/7)
140 ads per week | 560 ads per month
National
€2000 /month
Richie Richie – Anthems@8 (8PM-9PM, Mon-Fri)
With a long career at BRMB, Richie now lights up Spain’s airwaves with his iconic shows and his unique, personable style that keeps listeners loyally tuned in.
2 live mentions by Richie per show
4 sponsorship idents
4 promos throughout the day (distributed 24/7)
50 ads per week, 200 per month nationally
National
€400 /month
Weekends
Richie Richie – The Weekender (7AM-12PM, Sat & Sun)
With a long career at BRMB, Richie now lights up Spain’s airwaves with his iconic shows and his unique, personable style that keeps listeners loyally tuned in.
8 live mentions by Richie per show
8 sponsorship idents per show
4 promos per day (distributed 24/7)
16 live mentions per weekend | 56 ads per weekend
National
€600 /month
Russ Morris – The 80s Show (Sat 12PM-2PM, Replay: Mon 9PM-11PM)
With 19 years of broadcast experience and a history of interviewing stars like Shakira and Paul Weller, Russ is a fan-favorite who brings personality, positivity and charm to every show.
2 live mentions per hour by Russ
2 idents per hour
A total of 8 ads for each show and replay
National
€300 /month
Carlos – Sunday 70s Show (12PM-2PM, Replay: Wed 9PM-11PM)
An iconic veteran host of Smooth Radio and BBC stations, Carlos is beloved for his love of Northern Soul and prime slots on Heart FM, his rich, unmistakable voice, and his warm, engaging style.
2 live mentions per hour by Carlos
2 idents per hour
A total of 8 ads for each show and replay
National
€300 /month
All campaign include FREE Banner and link
Example:
Please note all sponsorships are a minimum of three months, I.V.A is added to invoice at the applicable rate
Pay only when someone hears your commercial, online listener reports
(A) only 0’05 cents per generic listener hit. This means you will be billed for listeners from anywhere in the world, or 0,10 cents per “targeted” Spanish + UK + Ireland listener hits (these make up to 85% of Spectrum FM´s online audience)
Reports can be sent to clients (Listener hits, Countries, User Agents (Windows, iPhone, etc) each week in PDF form. To abide by personal data protection laws, Spectrum FM must not display the IP address of our listeners, but we can show overall stats broken down to days, weeks or months.
(B) All commercial spots must be less than 20 seconds.
| Business Profile | Unlimited / Limited | Price | USP |
|---|---|---|---|
| Win! Competitions page | Unlimited Local or National businesses if they would like to run a small competition it will be added here. With sonic ID | €10 /month | WIN! Section. Advertised on air and online |
| Business Directory | Unlimited FREE listings | FREE 6 Month listing all companies. After this period €5/month, 6 month and 1 year bookings only. Discounts do apply. | To be offer FREE within online packages and Radio deals |
| Radio commercial production | 1 voice over artist | €90 /production | FM Broadcast |
| Videos | Unlimited accounts | €100 /production | Massive exposure on social media |
| Social Media Campaigns Local and National, Twitter, Facebook, Instagram, Blog page | Unlimited accounts | €10 /week local area. €40 /week national. Maximum 2 posts /week on all social media accounts. | 30,000 + Facebook and 1000´s on Twitter and instagram, + web Blog |
Sponsoring the Spectrum FM App
The Spectrum FM App Sponsoring the front cover, the app has the ability to have 4 sponsors on the front cover which will rotate in order.
10,000 downloads of the app and growing fast. Have your logo on the front cover for just 200 euro per month. Full reports offered with click through rates. See Casaone logo and link for example
Pre roll commercials for your area
50,000 per month Costa del Sol logins
9000 per month Mallorca logins
7500 per month Tenerife logins
9550 per month Costa Blanca north logins
4500 per month Costa Calida logins
Sponsor the pre roll in your area, at amazingly low costs only 5 cents per plays, will full reports monthly. Who, where, and when your commercial was heard and played. Every time someone clicks listen online via the App or the web or tunein or even on an IPTV box or internet service. Your commercial will play.
For example sponsor Costa Blanca online package your commercial will be heard 9550 via our pre roll service x this by 5 cents the cost per month is only 477,50 euro /+IVAC
In store Radio Station
An in store Radio Station tailor made to your requirements. You can use the product to promote all aspects of your Business to back up your Staff. Remember radio reaches almost everyone it’s a powerful tool and it can be yours, from just 400 euro per month.
We provide you with all the equipment, the licence to play music within your Venue, the Playlists of music for you to choose and we take care of the Royalties for playing copy-write Music.
We organize the installation, take care of the maintenance, basically you don’t have to do anything other than supply us with the information you would like to get across to your customers.
Once we´ve selected the perfect music for you, it´s time to write the ads, you can write the ads you want your shoppers to hear. However, if you don’t have time, just speak to our team with a few ideas and we will do the rest, 10 – 20 seconds are best.
- Use the In store Radio Station to promote your own Business with incentives to bring people back to your venue. Repeat business sooner is better than later, run competitions, have special days and let people know about it don’t rely on your staff to let people know what’s going on and what you do let Your Radio Station Do The Work entice customers back week after week.
- Encourage repeat visits.
- Compliment promotional events.
- Help Support the sales team.
- Create an enjoyable environment.
- Keep Customers in store for longer, Reinforce brand identity.
- No charges for provision of service or equipment.
- Instant update of announcements or music format.
- Playlist variable by hour of the day and day of the week.
- Incremental sales uplift from on-air advertising.
- Increase sales and average sale value.
- Increase customer awareness of promotional offers and events
Research shows that customers make around 80% of purchasing decisions whilst in store. This relates not only to the final decision on a pre-considered item, but also importantly to spontaneous buying decisions. In-store radio or using a retail radio is proven to increase sales significantly with examples of increases over 40% being commonplace.
At Spectrum fm were can create in store radio for all areas and types of business.
For more information on this product, please do not hesitate to contact the Spectrum fm team on 684 414 197
Email: timothy@spectrumfm.net
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CLIENTS OF SPECTRUM FM
